Digital PR & Marketing

A Digital PR & Marketing Strategy is essential for any business that wants to engage with its target audience online.  Integris can work with you to integrate a strategy into your existing marketing plans, including conent creation, goal setting, market segmentation and customer profiling.  We can then help you to convert your strategy into tactics and boost your social media engagement through creative content and targeted campaigns. 

Our digital services cover a range of services that can integrate effectively with an editorial publishing calendar.

  • Social Media Training - Bespoke training in social media to cover platform management, content creation and social strategy.
  • Social Media Management – Plan an effective strategy for managing social media accounts and engaging with your target audiences with creative regular content.
  • Social Media Advertising – Targeted social media advertising through the main channels including Facebook, Instagram, Twitter, LinkedIn, YouTube and Pinterest.
  • Photography / Videography – Regular visits from a photographer or videographer to capture key moments for your business from promotional videos to short, quirky videos for your social media pages.
  • Google AdWords – Targeted advertising campaigns based on the keywords and phrases associated with your business, focusing on the search and display networks with Google.
  • Search Engine Optimisation (SEO) – Optimising pages for SEO to ensure you are getting found for the key searches on Google in your area.
  • App development - Bespoke apps based on your branding and website, including geofencing and loyalty schemes.
  • Web Design – Engaging websites to draw your customers in and encourage enquiries or sales in an ecommerce store.
  • Graphic Design – From logos to promotional marketing materials, branding is important to create the right impression with customers.
  • Blogging - Blogs are great for SEO and to keep your customers engaged with your website. They help with repeat business and brand awareness.
  • Influencer Outreach – There are many influencers out there speaking direct to their fans and followers every day. We can contact them on your behalf and make arrangements for promotional campaigns and mentions on their social media accounts.

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Our Media



Chris O'Brien, Sales & Marketing Manager, Rainbow Technology Systems:

“We have been working with Integris since the birth of our company around 2.5 years ago, and before that he represented the company that Rainbow broke away from. As we are a start-up company it has been very important to make an impact in our industry and get our name out there, and Mike has played a key role in this. He does a very good job of grasping the message that we want to convey and finding outlets for it.

"The way we tend to work together is that we meet every few weeks and go over upcoming opportunities and requirements, as well as discussing latest news from our company that we may want to share. Mike will come back with suggestions and feedback and set up outlets, and then after discussion about topics he will typically produce first drafts of copy that I can review and edit before publication. Mike also brings suggestions about tradeshows we may want to attend, and sets up meetings and interviews with industry press at these events, as well as supplying press packs for distribution.

"We view Integris as an extension of our team, and I would I have no hesitation in recommending them."

Suzie McCafferty, Managing Director, Platinum Wave (independent franchise consultancy):

“I have been working with Mike Reynolds of Integris Communications for around 14 years during which time he has looked after the PR for my own companies as well as a number of my clients. During this time he has prepared everything from features, press releases, case studies, expert pieces and so on.

"I wouldn’t hesitate in recommending Integris, Mike is an extremely professional and loyal person to work with.”

Chris Charles, General Manager, Direct Save Telecom:

"Integris has been a pleasure to work with. Great copy, great coverage and excellent value for money."

Dr. Ken Sutherland, President, Toshiba Medical Visualization Systems:

"Integris helped introduce core Product Management concepts and functions, which has been instrumental in transforming how we approach product development and prioritisation; we have since exported the concept to other parts of Toshiba's Medical Systems Division.

"We expanded our engagement with Integris to include marketing support for a key recruitment marketing program, which also worked very well for us.

"I would not hesitate to recommend them." ...

Richard Watson, Managing Director, Rapier Systems:

"Fast growing businesses like ours need to be able to depend on the services of a good PR partner to help punch above our weight. There is little doubt that Integris continues to help us achieve this."

Franchise – Services

Integris Communications is a PR franchise specialist, with over 16 years of experience working within the franchise sector.

With so many franchise opportunities available how do you attract the right attention for your brand?

Every day journalists are being bombarded with information about new franchises. Choosing the right agency to help raise your profile is crucial. You need a PR agency that understands the franchise sector and its drivers.

We know the positive impact that targeted, cost-effective PR can have on a franchise and its growth potential.

Franchise brands we have worked with include:

  • Smart Cartridge
  • Select Appointments
  • Jim's Mowing
  • Kung Fu Schools,
  • Dr Fix
  • Tutor Doctor
  • Easy Way (to quit smoking)
  • Raring2Go!
  • Signarama
  • Right at Home
  • IRT Surveys 

We are a supplier member of the British Franchise Association (bfa) and handle media relations for Scottish Franchise Week under the auspices of the bfa.

We also work closely with Edinburgh-based Platinum Wave, one of the UK's leading independent franchise consultancies who can advise on all aspects of establishing, growing and developing a franchise network both in the UK and internationally. For more information please visit www.platinumwave.co.uk.

We can offer franchisors and franchisees a one stop shop for all marketing communications services including:

  • Media Relations
  • Copywriting
  • Case Studies
  • Features
  • Advertorials
  • Advertising
  • Web Site Design
  • Search Engine Optimisation
  • Collateral Design & Production
  • Brochures
  • Franchise Prospectuses
  • Exhibition Materials
  • Sales Literature

We offer special introductory deals for all new franchise clients.

For a free, no obligation consultation please contact us today on 0131 257 4567 or email This email address is being protected from spambots. You need JavaScript enabled to view it.

The Team

Integris only employs senior consultants with a proven track record in the fields of journalism, media and marketing:

Mike Reynolds – Managing Director

Mike Reynolds is an accomplished PR professional with over 30 years experience in journalism, PR and marketing communications, having worked for Financial Times publications and leading business publications as well as top tier high tech PR agencies including Harvard PR and WPP plc. He has a BA in Politics and Economics plus a postgraduate diploma in marketing from the European Business School (London).

Michael Donaldson – Director

Michael has a Masters degree in PR and trained at the BBC in Glasgow. He has over 14 years of experience working in PR, journalism and copywriting and specialises in writing first-class copy which gets clients noticed.  Michael has a deep understanding of how the media works, and what it takes to generate growth via targeted digital campaigns. He has substantial experience in the tech and telecoms/mobile sectors in particular, and has excellent contacts in the national and international press.

Guy Robb – Associate Director

Guy has more than 25 years experience in technology marketing. He was previously a director at Dunfermline-based Ingenico, the world’s largest payment systems company, for eight years; he created and managed the product management function (dictating product strategy) and led product development, each of these posts for four years. Guy was responsible for the Chip and PIN Programme at Ingenico, by far the biggest project ever undertaken by the company.

Jon Exton - Digital Marketing & Social Media Consultant

Jon has a Diploma in Digital Marketing, a degree in Business and is a qualified teacher of ICT. He has over 10 years’ experience working with business owners, specialising in digital marketing strategy including web design, SEO, online advertising and social media management. Jon specialises in social media engagement, customer profiling and audience building through targeted advertising campaigns. He’s provided social media training to clients both in the B2B and B2C sectors, delivering innovative and creative content marketing plans, integrated with PR opportunities and video marketing.