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eBay has signed an agreement with leading e-commerce software developer Optiseller, which is head-quartered in Stirling, to offer a free on-line tool to identify missing item specifics to sellers throughout the world. 
From 15 October eBay is requiring additional item specifics to be added in four product categories; home, furniture and DIY, clothing, shoes and accessories, jewellery and watches, toys and games.  To do this manually can be very time consuming for retailers, so to combat this eBay is offering the Optiseller tool free of charge to help sellers comply with the new rules.
Optiseller's Aspect Finder tool will automatically scan a user’s entire inventory, highlight the missing specifics and provide a report on what additional information is required to comply.  Users can use this report to update their listings directly on eBay or in bulk through their listing tool.
Since being introduced in November 2018 the Aspect Finder tool has now processed over 67 million listings across the globe; assisting around 5,000 sellers from 26 countries.
Craig McCallum, CEO, Optiseller said: “We are delighted that eBay has agreed to offer our Aspect Finder tool free of charge to all sellers.  The tool will not only enable sellers to easily comply with eBay’s new rules, but also optimised item specifics is proven to increase traffic and generate more leads and sales.”
He adds: “The Aspect Finder tool automates the whole sale process for users by conducting an audit of listings; identifying where the gaps are and helping to correct them.  It is a win-win for everyone; retailers should see an uplift in sales as well as knowing they are complying with eBay’s listing rules
To access the free tool please visit: