It has never been more important to let people know you are still here!!!

64% of UK business decision makers see marketing and PR as crucial in the months ahead - put simply this is where post-lockdown budget needs to be spent as it is vital to let people know you are still here!

The next few months are going to be a vital time for all businesses, as we not only battle to reconnect with pre-lockdown audiences, but also look to attract new stakeholders with differing needs and values. The business world has changed, so don't hide from this change, it's time to embrace it and show people what you are doing. 

In the digital age PR is often misunderstood, gone are the days of just sending out press releases and talking to journalists. Today, PR is vital for managing your company profile, enhancing your reputation and having a real impact on business objectives. If you make a list of everything you are trying to achieve as a company, every point can be linked (and enhanced) by targeted positive PR. People need to know you are there, people need to know what you are doing, and trust needs to be rebuilt.

If you want to learn more, or have a chat, give us a shout today.


Wide Blue - Daily Express Interview

Wide Blue - a Glasgow based product developement business specilasing in the medical sector - recently spoke to Maisha Frost from the Daily Express about its cutting edge medical product developments including one of its latest products which i set to tranafrom the lives of patients with breathing difficulties caused by conditions such as asthma and chronically blocked lungs. 

Read the full interview:

For more information visit:



Award-winning data analytics business Topolytics, based in Edinburgh, has won a £500,000 contract to build the UK’s first digital waste tracking system.  The system will monitor and analyse all waste transactions across the UK every year.  The system will enable DEFRA and the environmental regulators in England, Scotland, Wales and Northern Ireland to generate an up to date view of patterns of waste movements, enable better oversight, drive improvements in the waste system and support efforts to counter waste crime. 





The contract is administered by the Department for Environment and Rural Affairs (DEFRA) under the UK GovTech Catalyst programme.   It builds on a Phase 1 feasibility study undertaken by Topolytics in early 2019 in which the company collaborated with the Ordnance Survey to define how the waste tracking system could work.

Commenting on the project, Dr. Michael Groves, Topolytics Founder and CEO said: “This is a truly ground-breaking project and one that we are proud to be working on.  It will transform waste regulation and the industry in the UK and has significant international potential.  It further validates our use of machine learning, mapping, sensor systems and cutting-edge software to enable the waste industry to maximise the utility of materials and enable the circular economy. “

In this Phase 2 project, Topolytics will work again with the Ordnance Survey and new partners Google Cloud and SAP, to build a working version of a data driven tracking system, based around the company’s WasteMap analytics platform.  The system will track all inert and hazardous waste from households, local authorities, businesses and the construction sector.  It will ingest, normalise and analyse data from many sources, including invoicing records, weighbridge and bin weighing systems, vehicle telematics, ‘internet of bins’ sensors and smart labelling systems. 

A key collaborator will be PragmatIC, a world leader in ultra-low cost flexible electronics, who also participated in Phase 1.  PragmatIC will be deploying Radio Frequency Identification (RFID) labels, based on its unique flexible integrated circuits, to track the movement of waste via item-level digital identities.  PragmatIC will be deploying its labels to track the movement of used tyres, a significant waste stream and focus of waste crime.

In May 2019, Topolytics’ approach was further validated by winning the Google Cloud and SAP Circular Economy 2030 contest.  Chosen from more than 250 applicants worldwide, Topolytics impressed both companies and a stellar judging panel with the scale if its ambition to take big data into the global waste industry.  Topolytics has since been working with both companies and will be combining their AI and machine learning technologies in WasteMap.

WasteMap is used by a growing number of corporate waste producers and recyclers in Europe, USA and Asia to support better commercial and environmental outcomes for waste materials and assets.

The waste tracking project forms part of the landmark Environment Bill, which embodies the Government’s ambition to move towards a circular waste economy. The suite of measures also include: extended producer responsibility; new charges for other single-use plastic items; and clear product labelling to help consumers make purchasing decisions that support the market for more sustainable products.





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eBay has signed an agreement with leading e-commerce software developer Optiseller, which is head-quartered in Stirling, to offer a free on-line tool to identify missing item specifics to sellers throughout the world. 
From 15 October eBay is requiring additional item specifics to be added in four product categories; home, furniture and DIY, clothing, shoes and accessories, jewellery and watches, toys and games.  To do this manually can be very time consuming for retailers, so to combat this eBay is offering the Optiseller tool free of charge to help sellers comply with the new rules.
Optiseller's Aspect Finder tool will automatically scan a user’s entire inventory, highlight the missing specifics and provide a report on what additional information is required to comply.  Users can use this report to update their listings directly on eBay or in bulk through their listing tool.
Since being introduced in November 2018 the Aspect Finder tool has now processed over 67 million listings across the globe; assisting around 5,000 sellers from 26 countries.
Craig McCallum, CEO, Optiseller said: “We are delighted that eBay has agreed to offer our Aspect Finder tool free of charge to all sellers.  The tool will not only enable sellers to easily comply with eBay’s new rules, but also optimised item specifics is proven to increase traffic and generate more leads and sales.”
He adds: “The Aspect Finder tool automates the whole sale process for users by conducting an audit of listings; identifying where the gaps are and helping to correct them.  It is a win-win for everyone; retailers should see an uplift in sales as well as knowing they are complying with eBay’s listing rules
To access the free tool please visit:

Retailers forced to get smart in fight against crime - attacks costing the sector over £900 million

Shocking new figures show that attacks on retail workers in the UK are on the rise, with over 42,000 violent incidents recorded in the last year. These attacks are costing retailers a staggering £900 million.


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The British Retail Consortium’s (BRC) annual Retail Crime Survey states that the biggest concern for retailers, and their threatened employees, is the increased willingness for career criminals to use violence and brandish weapons when confronted over theft. On top of this, the now common requirement for retail staff to age-check and refuse sales, triggers more violence and threats.



In a bid to combat this problem many large retailers are looking at new ways to help staff feel more valued and secure. Asda recently announced that it is utilising Body Worn Cameras to enhance in-store security, and more large retailers are set to follow suit in the very near future. 



Body Worn Cameras (BWCs) have been proven to help improve the safety of those in public facing roles, whilst producing compelling legal evidence when needed. BWC’s can provide two-fold protection to staff – firstly, members of the public naturally change and moderate their behaviour for the better when they realise they are being recorded, or might be recorded – but importantly those cameras can then be used, when needed, to record evidential quality footage to secure convictions, or to uphold the account of staff in the event of a complaint or incident.



Asda became one of the first major retailers in the UK to use BWCs after a successful trial, which began in 2016. There are now over 900 Edesix VideoBadges being utilised in over 250 Asda sites nationwide, with more growth expected in the near future. As a result of this partnering strategy, which relied on both the innovative nature of Edesix’s technology and communication between all parties, Asda has been able to improve colleague security, diffuse aggressive and volatile situations and reduce valued investigation time, thus reducing costs. Since the deployment, Asda has proven the viability of these cameras by securing numerous convictions relating to theft and violence against staff.



Richie McBride, Managing Director of Edesix, explains: “The increased threat of violence on a daily basis is forcing all retailers to re-think security policies, as quite literally lives are at risk if retail staff are not given more protection. One of the most effective ways to actively deter violent and aggressive behaviour, and protect customer-facing staff, is to equip staff with VideoBadges. BWCs are proven to improve the safety of colleagues in public facing roles and shoppers within the stores, whilst producing compelling evidence when needed.



“VideoBadges act as a confrontation preventer, as it is proven that members of the public are far less aggressive to staff members if they know they are being filmed. The cameras also greatly speed up the handling of incidents, insurance matters and complaints. On top of all this, the cameras are utilised to highlight training requirements, evaluate protocols and improve best work practices.”



For further information about Edesix please visit